Welcome Weeks: Let’s talk about science - insights into public relations and science communication

The University Communications Department is the central office for strategic science communication as well as internal and external organizational communication and marketing at the University of Stuttgart. We support the university in strengthening its research profile and we support researchers in making their work visible to the public. To achieve this, we communicate via numerous channels, both internally and externally.

In this workshop, we will give you an insight into our service portfolio and working methods, we will introduce helpful communication toolboxes and important communication guidelines. We will round off the workshop with an interactive part: Together, we want to explore why target group tailored communication is important. Let`s find out how you could successfully present your work to different audiences!

Topics of the workshop:

• Introduction to university communications:

- What kind of topics are the media looking for? / Occassions and criteria for covering researchs topics
- Getting into contact with the University Communications Department
- Introduction of our communication channels
- Corporate Design of the University of Stuttgart
- Important science communication events of the University of Stuttgart 
- Setting up a project website: What is there to consider?

•     Interactive part: Communicating successfully to different target groups

Registration